What is a DNEXT Assessment?
A data-driven platform that helps Destination Management Organizations (DMOs) like Visit Corpus Christi assess gaps and opportunities in their visitor economy with a powerful assessment tool and practical actions and strategies for sustainable success.
This was developed through a partnership with DestinationNEXT to provide a data-driven methodology for helping Visit Corpus Christi increase the overall value in our community. DestinationNEXT consists of two parts:
1. Futures Study – Identifies the major leisure and business travel trends worldwide; and 2. Destination Assessment – Provides a framework for measuring destination strength and community support/engagement
The end goal is a 10-year Tourism Master Plan and beyond.